CASE STUDY
DERMASOLOGY: A DIGITAL TRANSFORMATION
From an outdated and hard to navigate website to a modern, mobile-first, and ready to grow e-commerce platform. This is how we rebuilt a skincare brand's website to better serve real customers — and drive real results.
The Before:
A Website That Struggled to Convert
What wasn’t working
Dermasology’s original website lacked structure, clarity, strong branding, and modern UX.
Cluttered product layout and inconsistent navigation on both mobile and desktop
NAVIGATION
The call to action isn’t clear for users of the website
NO CLEAR CTA
An unbalanced color pattern that takes away from the brand cohesion
OUTDATED STYLING
Not optimized for search engine results or metadata tracking
NO SEO/METADATA
We restructured the navigation and simplified the site hierarchy to guide users exactly where they need to go.
The result?
A digital experience that feels intuitive, not overwhelming.
Redesigned for Clarity
Each page has a clear purpose to inform, inspire, and guide users toward action.
PAGES BUILT TO CONVERT
MOBILE FIRST PERFORMANCE
We optimized every detail for small screens, from navigation and text sizing to scroll behavior.
We restructured headings, added meta data, and aligned content with high-intent keywords.
BAKED IN SEO
A new, modern design using intentional typography, whitespace, and product imagery.
ELEVATED BRAND VISUALS
THE RESULT
A site that feels trustworthy, polished, and professional — just like their services.
AFTER
A smarter site built to reflect Dermasology’s professionalism, build trust with clients, and support real business growth — from first click to final purchase.
From Static to Strategic
Working with Leger & Co was effortless. They took our ideas and turned them into something clean, modern, and easy for our clients to use. And we are GROWING! Our company now has a clear vision and direction.
-Saundra Jezowski, Founder, Dermasology
Design Evolution
A website that reflects the brand’s professionalism, builds trust, and supports business growth — from search to checkout.
+72% increase in mobile engagement
Thanks to a responsive, mobile-first layout and faster navigation.
+105% more appointment inquiries
Clear CTAs, easier bookings, and a bold e-commerce strategy.
+30 key pages now SEO-optimized
Pages have keyword-rich content, meta descriptions, and crawlable structure.
+48% increase in average time on site
Visitors are staying longer, browsing more and purchasing new products.
*These results reflect early performance trends and industry benchmarks for high-converting medspa websites. Exact metrics continue to evolve as traffic grows.