Caroline Leger featured on the Keen Insights Podcast

Closing out the season finale with a smart, cheeky take on strategy, AI, and what actually moves the needle in 2025.

 


A Conversation About What Actually Moves the Needle in Marketing


Caroline Leger, Founder & Chief Strategist at Leger & Co, joined host Dianne Keen, VP of Marketing at Abbadox, to close out the season finale of the Keen Insights Podcast—a conversation packed with insight, honesty, and a touch of cheek.

Together, they explored:

  • What actually drives marketing performance in 2025

  • How AI and strategy can (finally) work together

  • Staying grounded in what matters—and avoiding the tech hype



“Caroline brought such clarity and thoughtfulness to this conversation — cutting through the noise around AI and showing what real, strategy-led marketing looks like in 2025.”

— Dianne Keen, Host of the Keen Insights Podcast

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